What Blockchain Means for Digital Marketing

Blockchain is a rapidly developing technology that has the potential to change everything. What does this mean for digital marketers? In order to understand what blockchain means for digital marketing, we spoke with MA Team Agency from Chicago.

What is blockchain?

As you probably know blockchain was introduced to the world via Bitcoin in 2009.

Blockchain is a decentralized database that stores information in ledgers distributed across multiple locations. This creates an unchangeable and verifiable record of everything stored within it.

It’s important to note that blockchain isn’t just Bitcoin, as the technology has many potential applications outside cryptocurrency such as file storage or even voting systems.

Can it improve the marketing industry?

As you know digital marketing is one of those areas where we can see numerous benefits from using blockchain.

For example, it can bring us less spammy ads, zero click fraud, and 100% transparency in advertising expenditure. The control over the ad spend will be transferred to advertisers and publishers directly without intermediaries increasing the efficiency dramatically. Blockchain technology ensures that people are not charged for anything they didn’t mean to purchase or view based on smart contracts. One of the companies trying to solve this is AdBank.

What about data privacy? We all know how much targeted advertisement can affect user experience sometimes… No one likes being spammed with irrelevant content, which is why blockchain presents a solution through its decentralized nature as it makes databases immutable by design thus ensuring no third parties have access to personal information once it’s recorded onto the ledger – giving users full ownership of their own data again!

Advertisers could also enjoy increased conversions as a result of the improved targeting capabilities due to more precise information being recorded on the blockchain, and along with socially responsible activities such as AdBank’s own platform which will help prevent ads from reaching minors; it’s clear that this is something everyone can benefit from.

Even ad fraud could be eliminated thanks to smart contract technology ensuring all advertising spending needs are met before they’re executed meaning advertisers don’t need to worry about their money going into an account but not displaying ads (a common problem today for many brands).

But what about data security?

With blockchain, we can create a data ecosystem where the users have complete control over who they allow to access their information and for what purpose.

For example, if you were on Facebook or Linkedin, anyone with your permission could see some of your posts, but only those that give them permission can also view all of it – giving full ownership back to the user as well as making sure each individual is able to set out their own terms about how they want companies to use their personal information.

This means that everyone from brands to customers will be better protected against hackers because blockchain technology makes it incredibly difficult (and expensive) for someone trying to steal any sort of big data; which in turn creates an improved level of trust between consumers and businesses alike.

And of course payments

After all, every business exists to make money, with blockchain you can offer alternative payments that are secure and much faster than traditional means.

Taking away the need for expensive middlemen in the process, blockchain allows for improved efficiency in transactions which can really help smaller businesses to grow quickly.

And because these payments are all handled by smart contracts you don’t have to worry about any delays or disputes either; meaning greater control of your money at all times.

By using blockchain technology companies will be able to provide a better customer experience across the board – whether this is providing greater transparency when it comes to supply chains, more efficient payment systems, or even just offering rewards through loyalty schemes. If implemented correctly, there’s no reason why every company out there shouldn’t use some form of blockchain within their digital marketing strategies.

But do I need blockchain?

To be completely honest, no! BUT, even blockchain isn’t necessary for your business today it’s the fastest-growing technology in the world’s history. Even the internet has slower growth rates than blockchain. Sooner or later, every company will need to embrace this extremely powerful technology – so it might as well be sooner!

It’s about time that marketers start looking at how they can use the power of blockchain within their digital marketing strategies in order to provide a better customer experience throughout the entire process and also increase their own revenues in the long run.

Blockchain Meets Digital Marketing: What is Opus?

In the world of blockchain, new companies are popping up all over. One such company is Opus Agency and they are a marketing and advertising firm that specializes in blockchain technology. I decided to reach out to Opus Agency about what opus does for their clients, how opus works with digital marketing as well as some of Opus’ recent accomplishments.

How first blockchain marketing agency was founded?

Bobby was a very intelligent person. He had graduated from MIT with a degree in computer science and he had quickly risen through the ranks at his company. Bobby’s boss loved him because of his intelligence and work ethic so much that when it came to promotions, Bobby surpassed all expectations and was always on the shortlist for promotion.

His only problem? He could never think of any ideas for advertising campaigns! Sure enough, every time someone would come up with an idea to advertise their product or service using some new technology like VR or blockchain, by the time Bobby got around to thinking about it they were already too late as another company had beaten them to the punch.

Then Bobby met John, a blockchain developer from Atlante. They made an instant connection and decided to work together.

Bobby and John have been brainstorming for weeks now, exploring the future possibilities of blockchain in marketing campaigns across every industry imaginable. They’re still not sure what their big idea will be yet but they are confident that it is out there somewhere waiting to find them when they least expect it!

One day they decided to create a smart contract on Etherium blockchain that will enable them to register the first blockchain marketing agency.

How do Opus works?

Fast forward to today Opus Agency is a blockchain startup with a huge digital marketing experience. They are just getting started but have already accomplished two big things:

– Opus has developed a proprietary smart contract, which will be used to carry out its mission of connecting the publishers and advertisers in order to spread awareness about blockchain technology in marketing and make it accessible for all businesses.

– It isn’t clear yet how Opus plans on doing this, but they do know that their first goal is going to be educating the masses by spreading knowledge through informative blog posts like this one! Opus wants every person who reads it to feel more knowledgeable about Blockchain or at least interested enough in learning more.

Does it actually get better results?

In short – Yes! Our tests show that Opus technology can outperform banner ads up to 30% more and reduce bot clicks up to 95%.

Some people will say that Opus Agency has better results because it can reduce bot clicks and optimize banner ads, but there are many other options that also do this. Opus branding is an issue with the company as they have not been in business very long and their price point for promotion is a little too high.

Still, Opus does offer innovative technology which should be considered when making decisions about what you want your customers’ experience to be like on your site.

What will the future bring to Opus foundation?

The main reason for the success of Opus technology is that advertisers get precise campaign targeting and publishers are always happy with higher revenues from pre-sale impressions.

Although Opus Agency is a new company, they are already being talked about as one of the most innovative marketing companies to date. Opus has been able to create an advertising platform that generates more revenue for publishers and advertisers than any other platform on the market today.

If they manage to develop a full ecosystem around their main product Opus will become the best marketing platform for any business to succeed.

A benefit of Opus is that they are now acquiring new publishers and advertisers by providing them with a free dashboard along with analytical tools. The Opus dashboard provides all necessary data in order to make informed decisions on which advertisements would be most profitable for advertising campaigns.

Opus has also announced plans to develop their own blockchain-based technology called OPUX, which can be used as both an alternate form of currency or as a way to make Opus-based transactions quicker and more secure.

The Opus Foundation’s goal is not only to connect the different corners of the world through their innovative blockchain technology but also to provide businesses with marketing tools that are necessary for success in today’s digital world. Opus will be launching its own token sale on September 20th 2021 as a means of raising funds for this project.